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Since 1912, Girl Scouting has risen to the challenge of meeting the unique needs of each generation of girls.
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Core Business Strategy — A Strategy for Success

Driven by new realities in the world at large, Girl Scouts has undergone an unprecedented movement-wide review in which all facets of our organization-from our structure to our fund-raising-have come under assessment. We call it the Core Business Strategy, and it is the vehicle that will help us align our operations with our vision of meeting the needs and challenges of the girls of today and beyond.

Going from Good to Great

We all see the lives of girls changing, and so, Girl Scouts is mobilizing our expertise to build on our strengths, resolve our challenges, and implement actions to ensure that we continue to be the best personal leadership development program for girls ages 5-17. After identifying Girls Scouts' strengths, challenges, and imperatives for success, we zeroed in on five strategic priorities that now represent our organization's focus:

  1. Program Model and Pathways: Building the best-integrated personal leadership development model that defines activities and outcomes, differentiated by age-level, for girls 5-17, and offers flexible pathways for participation.
  2. Volunteerism: Developing a nimble, state-of-the-art model of volunteerism that mobilizes a variety of volunteers committed to the Girl Scout Mission.
  3. Brand: Transforming the Girl Scout image with a compelling, contemporary brand.
  4. Funding: Substantially increasing contributed income to fund a vibrant Girl Scout organization.
  5. Organizational Structure and Governance: Creating an efficient and effective organizational structure and democratic governance system.

For More Information

Visit http://strategy.girlscouts.org regularly for the latest news and updates on the Core Business Strategy.